Tuesday 16 September 2014

NFD THE LOWDOWN_PART 1

Product knowledge is always key when promoting a product, it gives you background insight and confidence to approach potential consumers. You get to know what your product is about and how consumers can best use it.

I am always amazed when "football lovers" ask me, what is this NFD you always tweeting about?

So for the benefit of those football fans and those just browsing through this blog, I decided to get some information to spread the beautiful word of the NFD.

The National First Division (NFD) is the second highest club football (soccer) league in South Africa, after the Premier Soccer League (PSL). So the league can be seen as the stepping stone to the elite league, both these leagues are organised by the National Soccer League.

It all started in 1996 when the PSL was established, the organisers then decided to replace the former OK League with the NFD. United Bank was the league's first sponsor in the year of 1997 and 1998. The bank was then followed by cellphone company MTN for a period between 1998-2001. With MTN withdrawing it's sponsorship in 2001, the league had to operate without a sponsor until May 2004. The Mvelaphanda Group then came to the league's rescue, sponsoring for a period between 2004-07.

To my amazement the league has been without a sponsor since 2007, this however has not stopped supporters showing their love for the beautiful football, that is on display in this league.

If you have any doubts about this product, just ask, i will direct you to a beautiful experience waiting for you.

By Stevlin M

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